SuccessDoctor.com CEO of SuccessDoctor.com, Copywriter Michel Fortin
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Turn Copy Into Cash With SuccessDoctor.com CEO of SuccessDoctor.com, Copywriter Michel Fortin Andy Catsimanes and Shawn Catsimanes
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The Death of The Salesletter by copywriter Michel Fortin

Download Michel Fortin's controversial white paper, entitled "The Death of The Salesletter: Web 2.0 and Its Impact On The Future of Internet Copy." You can also pass it around freely.

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What Others Say

"Your Copy Is Disgustingly Good!"

"I didn’t know Michel Fortin. But since our first call together, I’ve taken some time to read the salesletters he wrote. They blew me away! I thought I knew every killer copywriter in the world… I didn’t. Well, now I’m going to steal a lot of his ideas! They are truly that good. I mean that sincerely, since I don’t pay compliments easily. His copy is so good, it’s disgustingly good. I have to grudgingly admit he is hands-down the best sales letter writer on the entire Internet."
Gary Halbert
The Gary Halbert Letter

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About The Success Doctor™

About Our Agency

Ope­ra­ting as Suc​cess​Doc​tor​.com since 1997, our firm is an inter­na­tio­nal copyw­ri­ting and direct res­ponse mar­ke­ting con­sul­tancy based out of Ottawa, Canada, with sate­llite offi­ces across the Uni­ted Sta­tes. Some of our clients with whom we wor­ked include:

  • Yanik Sil­ver
  • Armand Morin
  • Simon Gra­bowski
  • Stephen Pierce
  • Jay Abraham
  • Frank Kern
  • Ryan Deiss
  • John Reese
  • Mike Fil­saime
  • Neil Shea­ring
  • Nitro Mar­ke­ting
  • Mark Joy­ner
  • Miguel Alva­rez
  • Kirt Chris­ten­sen
  • Terry Dean
  • Ted Ciuba
  • Shawn Casey
  • Gary Hal­bert
  • Corey Rudl
  • Jimmy D. Brown
  • Ed Dale
  • Craig Perrine
  • Bill Ham­mond
  • Michael Kim­ble
  • Jason Potash
  • David Gar­fin­kel
  • And many more.

Many clients are not just top, million-​​dollar busi­nes­ses and Inter­net mar­ke­ters, but also fana­ti­cal tes­ters, too. Together, we’ve split-​​tested head­li­nes, copy, offers, colors, layouts, clo­ses, order forms, etc. We’re also proud that some of our clients enjo­yed record res­ponse rates as high as 7%, 11%, 18%, even 46%. Others have seen mas­sive inc­rea­ses as high as 700% with our help.

You can also check out some copyw­ri­ting samples. Or if you pre­fer, to read what others had to say about Michel For­tin, Suc​cess​Doc​tor​.com and its ser­vi­ces, check out these testimonials. To con­tact us, you can do so in a variety of ways. Or if you would like to know how Suc​cess​Doc​tor​.com can help you take your busi­ness to the next level, get for a free quote.

Member of HTML Writers Guild Member of International Webmasters Association Association Of Internet Marketing And Sales The Success Doctorâ„¢ is PayPal verfied!

Suc​cess​Doc​tor​.com is a mem­ber of seve­ral asso­cia­tions, inc­lu­ding the HTML Wri­ters Guild since 1999 and Inter­na­tio­nal Web­mas­ters Asso­cia­tion since 1998, and the Cana­dian arm of the Asso­cia­tion of Inter­net Mar­ke­ting And Sales since 2000. Also, Suc​cess​Doc​tor​.com is cer­ti­fied by Hac­ker­Safe® and is Pay­Pal veri­fied (and has been for over 5 years in good stan­ding, with close to 1,000 veri­fied buyers), and was awar­ded PayPal’s World Seller status.

About Michel For­tin, Pre­si­dent and CEO

Michel FortinMichel For­tin has an uncanny knack for wri­ting per­sua­si­vely. A direct res­ponse copyw­ri­ter and con­sul­tant for close to 20 years, he knows how to use words to “grab rea­ders by the eye­balls,” boost res­ponse to record rates and trans­form floun­de­ring busi­nes­ses into mega-​​moneymaking machines.

His track record speaks for itself. In the last few years alone, he was ins­tru­men­tal in selling seve­ral hun­dreds of millions of dollars worth of pro­ducts and ser­vi­ces for a wide variety of clients, stretching hun­dreds of dif­fe­rent and unre­la­ted industries.

One of his sales­let­ters sold a $1.08 million online on the first day. But that didn’t stop him. A few weeks later, another sales­let­ter for a com­ple­tely dif­fe­rent pro­duct gene­ra­ted over $1.04 million in three weeks. (That’s just the tip of a very large iceberg.)

Copyw­ri­ter, Con­sul­tant, Fana­ti­cal Tester

Michel’s com­pany, Suc​cess​Doc​tor​.com, is a copyw­ri­ting and direct res­ponse con­sul­tancy that can take your mar­ke­ting and your busi­ness to the next level — and beyond — with clea­rer, more com­pe­lling and more cash-​​generating copy that sells.

His pro­ven, battle-​​tested and even scien­ti­fi­cally mea­su­red con­ver­sion stra­te­gies can sig­ni­fi­cantly fire up your sales, fat­ten your bottom-​​line and exca­vate hid­den pro­fit gold­mi­nes tuc­ked away in your busi­ness, regard­less of your industry or eco­nomy, and regard­less if it’s an online, offline or hybrid busi­ness model.

Whether it’s a poorly tar­ge­ted mar­ket, a lac­klus­ter offer, or drab copy that either bores or enter­tains your mar­ket at best, Suc​cess​Doc​tor​.com can plug costly leaks that are rob­bing your busi­ness blind, and trans­form it into a profit-​​pulling powerhouse.

From a Star­ving Failure…

But Michel Fortin’s highly sought-​​after copyw­ri­ting skills did not appear over­night. In fact, they stem­med from a bur­ning desire under cir­cums­tan­ces that would have made him, by all accounts, an unli­kely can­di­date for beco­ming a top-​​selling copywriter.

Born with a minor phy­si­cal disa­bi­lity, he was abu­sed by an alcoho­lic father who did so because he simply could not accept that he “fai­led.” So to him, Michel was a fai­lure. As a result, Michel lived a sec­lu­ded childhood in an attempt to avoid his father (and the rest of the world) as much as he could, and fought an overwhel­ming fear of rejec­tion and ago­rapho­bia. (Luc­kily, his father is now ins­ti­tu­tio­na­li­zed with an alcoholism-​​related men­tal ill­ness called “Korsakov’s Disease.”)

One day, a quote from Henry David Tho­reau ins­pi­red him. Do what you fear and the death of that fear is cer­tain. What bet­ter way is there to fight the fear of rejec­tion than a pro­fes­sion in which peo­ple get rejec­ted all the time? So Michel plun­ged into the world of sales in order to face his fears head-​​on. But being on strict com­mis­sions, his lack of sales and the­re­fore income for­ced him to file for ban­kruptcy at the still young age of 21. (One of two times, in fact.)

… To The Suc­cess Doctor

Fue­led by his uni­que abi­lity to write per­sua­si­vely, Michel finally dis­co­ve­red the key. By using com­pe­lling copyw­ri­ting, he began to write ads and sales­let­ters in order to attract qua­li­fied clients to him — and not the other way around. That way, he no lon­ger had to be rejec­ted. Wri­ting lead gene­ra­tion let­ters was his entry into the world of copyw­ri­ting that would fore­ver change his life.

The result? In just under a year follo­wing his ban­kruptcy, Michel For­tin became the top sales pro­du­cer for a For­tune 500 Cana­dian com­pany, win­ning awards and sales con­tests. In just a few years, he gene­ra­ted millions in sales for nume­rous emplo­yers and clients all over the globe, from Canada, Aus­tra­lia, Europe, China, Rus­sia and of course, the U.S.

As an in-​​demand public spea­ker and con­sul­tant, Michel often talks at con­fe­ren­ces, boot­camps and semi­nars around the world — char­ging as much as $1,500 to $5,000 a seat to attend! Here are a few pho­tos of Michel in action, inc­lu­ding the Big Semi­nar (across the US) and the Wem­bley Cen­tre in the UK (cen­ter photo), where he spoke in front of thou­sands eager listeners.

 Michel Fortin speaking at a recent seminar   Michel Fortin speaking at a recent seminar   Michel Fortin speaking at a recent seminar

Michel Fortin speaking at a recent seminar
Michel Fortin speaking at a recent seminar
Michel Fortin speaking at a recent seminar

Michel For­tin has also sha­red the stage with the legen­dary Jay Abraham, T. Harv Ecker, Armand Morin, Mark Vic­tor Han­sen (“Chic­ken Soup for The Soul®”), David Gar­fin­kel, Joe Vitale (“The Sec­ret”), John Assa­raf (“The Sec­ret”), John Carl­ton, the late Gary Hal­bert, Mark Joy­ner, John Reese, Stephen Pierce, Jay Con­rad Levin­son (“Gue­ri­lla Mar­ke­ting”), and more.

He has also appea­red as a guest on seve­ral talk shows on TV and radio, inc­lu­ding Small Busi­ness Heroes, the Mike Lit­man Show and many others. His artic­les have appea­red in well over 500 publi­ca­tions and maga­zi­nes, inc­lu­ding Home Busi­ness Maga­zine, Wealth Buil­ding Maga­zine, Mar­ke­ting Power!, Inter​net​.com, Web Pro­mote, Office​.com, and many others — as well as fea­tu­red in thou­sands of web­si­tes, news­let­ters, and interviews.

In 2001, Michel For­tin was bes­to­wed the honor of being induc­ted in the acc­lai­med Who’s Who His­to­ri­cal Society, a pres­ti­gious orga­ni­za­tion that docu­ments and publishes the bio­graphies of the world’s most pro­li­fic busi­ness pro­fes­sio­nals since 1928.

In 2006, Michel married Syl­vie Cha­rrier. Syl­vie is the owner of Wor​kaho​lics4Hire​.com, Inc., one of the Internet’s most pro­li­fic outsour­cing and pro­ject mana­ge­ment firms. Together, they own Suc­cess Chef, an online trai­ning sys­tem for mar­ke­ting online.

Inci­den­tally, you may have noti­ced pink rib­bons in Michel’s pho­tos. Shortly after they married, Syl­vie was diag­no­sed with breast can­cer. And now, both his wife and his mother are vic­tims to this terri­ble disease. Read Syl­vie Fortin’s ins­pi­ra­tio­nal blog.

About Andy Catsi­ma­nes, VP of Mar­ke­ting and Operations

Andy CatsimanesAndy and Shawn Catsi­ma­nes, a hus­band and wife team, joi­ned SuccessDoctor.com’s gro­wing agency in Sep­tem­ber 2006.

Not long ago, Michel rea­li­zed what his clients most want is more direct access to him, and the insights he’s gai­ned as a suc­cess­ful mar­ke­ter and per­so­nal copyw­ri­ter to some of the big­gest names in busi­ness, in mar­ke­ting, and on the Internet.

Obviously, there wasn’t enough “Michel” to go around. That’s when he tap­ped both Andy and Shawn to over­see pro­ject mana­ge­ment and client rela­tions at Suc​cess​Doc​tor​.com

Andy Catsi­ma­nes is a talen­ted copyw­ri­ter in his own right. In fact, when Michel approached him to join his team, he had hired Andy in the past to work on some of his own copy. His results were nothing short of ama­zing. Andy has since been a major con­tri­bu­tor to the growth of Suc​cess​Doc​tor​.com

As Vice-​​President of Mar­ke­ting and Ope­ra­tions, his first job is to per­so­nally review your quote request or inquiry, and work with you to deter­mine the pre­cise mar­ke­ting and copyw­ri­ting stra­te­gies uni­quely sui­ted to your busi­ness. Then he will keep your copy and mar­ke­ting pro­jects on track from start to finish.

Since joi­ning The Suc­cess Doctor’s team, he has gai­ned many fans for his asto­nishing abi­lity to diag­nose ailing busi­nes­ses, pin­point trou­ble spots, and make spe­ci­fic recom­men­da­tions gea­red to achieve quick tur­na­round results. Whether you need a sim­ple auto­res­pon­der series or a lan­ding page — or fresh ideas for new pro­ducts, web­si­tes or mar­ke­ting stra­te­gies to maxi­mize sales and con­ver­sions — Andy will get the ball rolling.

When he’s not fiel­ding calls from our clients, Andy can be found on the hiking trails with his “uncha­rac­te­ris­ti­cally ener­ge­tic” Bas­set hound, “Viggo,” or fee­ding his pas­sion for Flo­rida Gator sports. And if you are a fan of the gameshow Jeo­pardy!, you just may have seen a fami­liar face on a cou­ple of recent shows.

To con­tact Andy Catsi­ma­nes, click here.

About Shawn Catsi­ma­nes, VP of Client Services

Shawn CatsimanesShawn Catsi­ma­nes is not only Andy’s wife and busi­ness part­ner, but her back­ground in office mana­ge­ment and cus­to­mer ser­vice made her the per­fect can­di­date for Vice-​​President of Client Ser­vi­ces. As “the queen of sys­te­mi­za­tion,” a title by which her peers and clients know her, she keeps ever­yone and everything on track, and is a wizard when it comes to spreadsheets.

She is a true jokes­ter, too. Shawn has a knack for tur­ning frowns into smi­les in a heart­beat. She just loves making peo­ple happy. As such, she has become an impor­tant asset to Suc​cess​Doc​tor​.com If you have a ques­tion or con­cern, she’s always ready to work with you to find a satis­fac­tory result.

But don’t let her admi­nis­tra­tive skills and per­so­na­ble nature fool you. Shawn Catsi­ma­nes is also a talen­ted wri­ter. She has hel­ped Michel and Andy on many occa­sions, and she often pro­vi­des them with insights that can help turn so-​​so pro­jects into winners.

Though she’s a mas­ter researcher and a capa­ble copyw­ri­ter as well, Shawn’s true love is wri­ting fic­tion. She spends her spare time wor­king on one of her three novels. Don’t be sur­pri­sed to see her name on the cover of a bes­tse­ller while stan­ding in the chec­kout line some­day soon. Says Shawn with her usual grin, “Well, a girl can dream, can’t she?”

To con­tact Shawn Catsi­ma­nes, click here.

The Next Level… And How to Get There

At Suc​cess​Doc​tor​.com, we offer copyw­ri­ting services, copy cri­ti­que consultations, and an inten­sive con­sul­ting package, as well as a variety of other pro­ducts and services.

For exam­ple, while busi­nes­ses of all sizes work with Suc​cess​Doc​tor​.com, Michel Fortin’s pas­sion is coaching indi­vi­duals. He regu­larly gives tele­se­mi­nars, webi­nars, and inter­views, such as Michel​For​tin​.com, in which he sha­red six hours with copyw­ri­ting legends John Carl­ton and the late Gary Halbert.

Today, Michel For­tin is the author of seve­ral books, inc­lu­ding the freely avai­la­ble The 10 Com­mand­ments of Power Posi­tio­ning, The Death of The Sales­let­ter: Web 2.0 And Its Impact on Inter­net Copy, and Power Posi­tio­ning Dot Com, as well as many CDs and DVDs, such as his How to Write Profit-​​Pulling Copy in Three Sim­ple Steps, and Unlock Your Pro­fits.

Since 1998, Michel publishes a free email news­let­ter, which is now his blog. In it, he reveals copyw­ri­ting tips, news, and resour­ces on how to write com­pe­lling sales copy. He also owns hun­dreds of web­si­tes and busi­nes­ses. For the past four years, he offers his stu­dents a pri­vate mem­bership web­site at The​Copy​Doc​tor​.com, where they can learn how to write killer copy by seeing him do it, “live” on video, as he records him­self dis­sec­ting his clients’ copy.

Michel For­tin offers one-​​on-​​one, unli­mi­ted, email-​​based coaching. The pro­gram is limi­ted to 30 qua­li­fied par­ti­ci­pants at a time as it is highly per­so­na­li­zed. Stu­dents also receive many extras and bonu­ses by joi­ning. If you’re inte­res­ted in lear­ning about it, click here for more details.

If you’re ready to take your busi­ness or web­site to the next level and beyond, and you want to dis­co­ver how to maxi­mize your pro­fits in your busi­ness, then see what Suc​cess​Doc​tor​.com can do for you. Take a few moments and fill out this ini­tial copy assess­ment con­sul­ta­tion, a value of $95, which is offe­red to you for free. Don’t delay. Click here to go beyond the next level.

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