About The Success Doctor,™ Inc.

• About The Success Doctor, Inc. Agency
• About Michel Fortin, President and CEO
• About Andy Catsimanes, VP of Operations
• About Shawn Catsimaes, VP of Client Services
• About Our Products, Services, and Websites

About Our Agency

Operating as The Success Doctor, Inc. since 1997, our firm is an international copywriting and direct response marketing consultancy based out of Ottawa, Canada, with satellite offices across the United States. Some of our clients with whom we worked include:

Many clients are not just top, million-dollar businesses and Internet marketers, but also fanatical testers, too. Together, we’ve split-tested headlines, copy, offers, colors, layouts, closes, order forms, etc. We’re also proud that some of our clients enjoyed record response rates as high as 7%, 11%, 18%, even 46%. Others have seen massive increases as high as 700% with our help.

You can also check out some copywriting samples. Or if you prefer, to read what others had to say about Michel Fortin, The Success Doctor, Inc. and its services, check out these testimonials. To contact us, you can do so in a variety of ways. Or if you would like to know how The Success Doctor, Inc. can help you take your business to the next level, get for a free quote.

The Success Doctor, Inc. is a member of several associations, including the HTML Writers Guild since 1999 and International Webmasters Association since 1998, and the Canadian arm of the Association of Internet Marketing And Sales since 2000. Also, The Success Doctor, Inc. is certified by HackerSafe® and is PayPal verified (and has been for over 5 years in good standing, with close to 1,000 verified buyers), and was awarded PayPal’s World Seller status.

About Michel Fortin, President and CEO

Michel Fortin has an uncanny knack for writing persuasively. A direct response copywriter and consultant for close to 20 years, he knows how to use words to "grab readers by the eyeballs," boost response to record rates and transform floundering businesses into mega-moneymaking machines.

His track record speaks for itself. In the last few years alone, he was instrumental in selling several hundreds of millions of dollars worth of products and services for a wide variety of clients, stretching hundreds of different and unrelated industries.

One of his salesletters sold a $1.08 million online on the first day. But that didn’t stop him. A few weeks later, another salesletter for a completely different product generated over $1.04 million in three weeks. (That’s just the tip of a very large iceberg.)

Copywriter, Consultant, Fanatical Tester

Michel's company, The Success Doctor, Inc., is a copywriting and direct response consultancy that can take your marketing and your business to the next level — and beyond — with clearer, more compelling and more cash-generating copy that sells.

His proven, battle-tested and even scientifically measured conversion strategies can significantly fire up your sales, fatten your bottom-line and excavate hidden profit goldmines tucked away in your business, regardless of your industry or economy, and regardless if it's an online, offline or hybrid business model.

Whether it's a poorly targeted market, a lackluster offer, or drab copy that either bores or entertains your market at best, The Success Doctor, Inc. can plug costly leaks that are robbing your business blind, and transform it into a profit-pulling powerhouse.

From a Starving Failure…

But Michel Fortin’s highly sought-after copywriting skills did not appear overnight. In fact, they stemmed from a burning desire under circumstances that would have made him, by all accounts, an unlikely candidate for becoming a top-selling copywriter.

Born with a minor physical disability, he was abused by an alcoholic father who did so because he simply could not accept that he "failed." So to him, Michel was a failure. As a result, Michel lived a secluded childhood in an attempt to avoid his father (and the rest of the world) as much as he could, and fought an overwhelming fear of rejection and agoraphobia. (Luckily, his father is now institutionalized with an alcoholism-related mental illness called "Korsakov's Disease.")

One day, a quote from Henry David Thoreau inspired him. Do what you fear and the death of that fear is certain. What better way is there to fight the fear of rejection than a profession in which people get rejected all the time? So Michel plunged into the world of sales in order to face his fears head-on. But being on strict commissions, his lack of sales and therefore income forced him to file for bankruptcy at the still young age of 21. (One of two times, in fact.)

… To The Success Doctor

Fueled by his unique ability to write persuasively, Michel finally discovered the key. By using compelling copywriting, he began to write ads and salesletters in order to attract qualified clients to him — and not the other way around. That way, he no longer had to be rejected. Writing lead generation letters was his entry into the world of copywriting that would forever change his life.

The result? In just under a year following his bankruptcy, Michel Fortin became the top sales producer for a Fortune 500 Canadian company, winning awards and sales contests. In just a few years, he generated millions in sales for numerous employers and clients all over the globe, from Canada, Australia, Europe, China, Russia and of course, the U.S.

As an in-demand public speaker and consultant, Michel often talks at conferences, bootcamps and seminars around the world — charging as much as $1,500 to $5,000 a seat to attend! Here are a few photos of Michel in action, including the Big Seminar (across the US) and the Wembley Centre in the UK (center photo), where he spoke in front of thousands eager listeners.

      

Michel Fortin has also shared the stage with the legendary Jay Abraham, T. Harv Ecker, Armand Morin, Mark Victor Hansen (”Chicken Soup for The Soul®”), David Garfinkel, Joe Vitale (”The Secret”), John Assaraf (”The Secret”), John Carlton, the late Gary Halbert, Mark Joyner, John Reese, Stephen Pierce, Jay Conrad Levinson (”Guerilla Marketing”), and more.

He has also appeared as a guest on several talk shows on TV and radio, including Small Business Heroes, the Mike Litman Show and many others. His articles have appeared in well over 500 publications and magazines, including Home Business Magazine, Wealth Building Magazine, Marketing Power!, Internet.com, Web Promote, Office.com, and many others — as well as featured in thousands of websites, newsletters, and interviews.

In 2001, Michel Fortin was bestowed the honor of being inducted in the acclaimed Who’s Who Historical Society, a prestigious organization that documents and publishes the biographies of the world’s most prolific business professionals since 1928.

In 2006, Michel married Sylvie Charrier. Sylvie is the owner of Workaholics4Hire.com, Inc., one of the Internet’s most prolific outsourcing and project management firms. Together, they own Success Chef, an online training system for making money online.

Incidentally, you may have noticed pink ribbons in Michel’s photos. Shortly after they married, Sylvie was diagnosed with breast cancer. And now, both his wife and his mother are victims to this terrible disease. Read Sylvie Fortin’s inspirational blog.

About Andy Catsimanes, VP of Marketing and Operations

Andy and Shawn Catsimanes, a husband and wife team, joined The Success Doctor, Inc.’s growing agency in September 2006.

Not long ago, Michel realized what his clients most want is more direct access to him, and the insights he’s gained as a successful marketer and personal copywriter to some of the biggest names in business, in marketing, and on the Internet.

Obviously, there wasn’t enough “Michel” to go around. That’s when he tapped both Andy and Shawn to oversee project management and client relations at The Success Doctor, Inc.

Andy Catsimanes is a talented copywriter in his own right. In fact, when Michel approached him to join his team, he had hired Andy in the past to work on some of his own copy. His results were nothing short of amazing. Andy has since been a major contributor to the growth of The Success Doctor, Inc.

As Vice-President of Marketing and Operations, his first job is to personally review your quote request or inquiry, and work with you to determine the precise marketing and copywriting strategies uniquely suited to your business. Then he will keep your copy and marketing projects on track from start to finish.

Since joining The Success Doctor’s team, he has gained many fans for his astonishing ability to diagnose ailing businesses, pinpoint trouble spots, and make specific recommendations geared to achieve quick turnaround results. Whether you need a simple autoresponder series or a landing page — or fresh ideas for new products, websites or marketing strategies to maximize sales and conversions — Andy will get the ball rolling.

When he’s not fielding calls from our clients, Andy can be found on the hiking trails with his “uncharacteristically energetic” Basset hound, “Viggo,” or feeding his passion for Florida Gator sports. And if you are a fan of the gameshow Jeopardy!, you just may have seen a familiar face on a couple of recent shows.

To contact Andy Catsimanes, click here.

About Shawn Catsimanes, VP of Client Services

Shawn Catsimanes is not only Andy’s wife and business partner, but her background in office management and customer service made her the perfect candidate for Vice-President of Client Services. As “the queen of systemization,” a title by which her peers and clients know her, she keeps everyone and everything on track, and is a wizard when it comes to spreadsheets.

She is a true jokester, too. Shawn has a knack for turning frowns into smiles in a heartbeat. She just loves making people happy. As such, she has become an important asset to The Success Doctor, Inc. If you have a question or concern, she’s always ready to work with you to find a satisfactory result.

But don’t let her administrative skills and personable nature fool you. Shawn Catsimanes is also a talented writer. In fact, she has helped Michel and Andy on many occasions. She often provides them with insights that can help turn so-so projects into winners.

Though she’s a master researcher and a capable copywriter as well, Shawn’s true love is writing fiction. She spends her spare time working on one of her three novels. Don’t be surprised to see her name on the cover of a bestseller while standing in the checkout line someday soon. Says Shawn with her usual grin, “Well, a girl can dream, can’t she?”

To contact Shawn Catsimanes, click here.

The Next Level… And How to Get There

At The Success Doctor, Inc., we offer copywriting services, copy critique consultations, an intensive, 30-day consulting package, and an ongoing, email-based coaching program, as well as a variety of other products and services. Some are free!

For example, while businesses of all sizes work with The Success Doctor, Inc., Michel Fortin's passion is coaching individuals. He regularly gives teleseminars, webinars, and interviews, such as CopywritersLibrary.com, in which he shared six hours with copywriting legends John Carlton and the late Gary Halbert.

Today, Michel Fortin is the author of several books, including the freely available The 10 Commandments of Power Positioning and Power Positioning Dotcom, as well as many CDs and DVDs, such as his How to Write Profit-Pulling Copy In 3 Simple Steps video.

Since 1998, Michel publishes a free email newsletter, which is now his blog. In it, he reveals copywriting tips, news, and resources on how to write compelling sales copy. He also owns hundreds of websites and businesses. For the past four years, he offers his students a private membership website at TheCopyDoctor.com, where they can learn how to write killer copy by seeing him do it, "live" on video, as he records himself dissecting his clients' copy.

Michel Fortin offers one-on-one, unlimited, email-based coaching. The program is limited to 30 qualified participants at a time as it is highly personalized. Students also receive many extras and bonuses by joining. If you’re interested in learning about it, click here for more details.

If you're ready to take your business or website to the next level and beyond, and you want to discover how to maximize your profits in your business, then see what The Success Doctor, Inc. can do for you. Take a few moments and fill out this initial copy assessment consultation, a value of $95, which is offered to you for free. Don't delay. Click here to go beyond the next level.