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Published since 1998, Michel Fortin’s ezine (ISSN 1488-1462) is his email newsletter offering tips, ideas, blog notifications and news on the world of copywriting and direct response marketing, and it’s delivered sporadically by email (it’s a $37 value).
By joining today, you get as a gift a copy of Michel Fortin’s popular ebook, The 10 Commandments of Power Positioning: Magical Marketing Strategies for Creating an Endless Stream of New, Repeat and Referral Business. In this 52-page electronic book, Michel shares magnetic marketing strategies, like:
- How to position your product or firm above the competition in the mind of your market;
- How to change your approach from being in business to being the business of choice;
- How to harness the power of perception and claim superiority without stating it outright;
- How to have people remember you or your product by making it stick firmly in the mind;
- How to choose the right media and where to find free (or low cost) publicity opportunities;
- How to create strategic marketing alliances that send you and keep sending you leads;
- And much more!
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