We Transform Your Words Into Wealth
If you’re looking for tested, response-driven copy for your business or website, or if your copy is not pulling as much as you think it can, here’s how to attract more prospects to your business, and convert more prospects into paying customers — regardless of the economy or industry.
To inflate your response rate by 50%, 100%, even 500% or more, let SuccessDoctor.com take your business to the next level… and beyond. Our copywriting and consulting services may give you the ammunition you need.
You can hire SuccessDoctor.com’s crack team of salesletter specialists to craft an emotionally charged salesletter for you; overhaul your existing salesletter or website; or guide you on how to improve your copy with our critique consultation services.
SuccessDoctor.com is more than just a copywriting consultancy. We’re also fanatical testers. We’ve tested headlines, offers, colors, storylines, prices, positioning, graphics, order forms, guarantees, and much more.
What this means to you is, you get a higher chance of success because your copy is based on, or combined with, proven experience, actual results and tested conversion strategies. This privileged knowledge helped our clients make a little fortune as well. That’s why, when marketers demand hard-hitting copy that sells, we’re often the company they turn to.
Copy Is Not Just About Words
Beyond generating a higher response, results-driven copywriting has a number of advantages. Granted, the words you choose are crucial — both in what you say and how you say it. But it’s also about building instant credibility, making a compelling statement, telling a persuasive story, and engaging your reader to take action.
Ultimately, you want your copy to work hard for you and generate the kind of results you seek. But those results are not limited to sales. Copy has an even greater job. Sure, you get a higher conversion rate from better copy. But beyond copy that gets people excited about your offering and increases your sales, you also get:
- More mileage out of your copy and a greater return on your marketing investment. (For example, is your current copy pulling the maximum sales it can for the amount of traffic you’re getting or the mailing costs you’re now paying?)
- The ability to answer objections and shrink buyer skepticism that impedes sales, lowers confidence and causes people to procrastinate.
- A reduction in returns and refunds by educating your clients, boosting your credibility, increasing their confidence, helping them consume your product or service, and making them feel good about buying from you and referring others to you.
- Finally, more peace of mind and time to do what YOU do best — of course, that’s growing your business or selling more products, right?
Our job goes beyond mere words.
In fact, it actually consists of three parts. The first one is to capture your readers’ attention. The second is to get them excited about your offering. And ultimately, the third is to get them to respond, whether it’s to click, signup, subscribe, call or, above all, buy.
That’s why we not only write compelling copy but also enhance it by injecting “hidden” persuasion tactics and psychological triggers proven to maximize your copy’s selling power.
However, unlike most copywriters who only write text, if you’re interested we can also optimize your copy’s “eye gravity” and boost its responsiveness by formatting it, adding tested visual commands, and suggesting the proper copy cosmetics (such as layout, typesetting, and design).
We Call This Service “Copy Designing”
This service is optional. But if you decide to invest in this service in addition to copywriting, then along with your copy we will pay close attention to the cosmetics because they are just as critical. Copy cosmetics help to direct your readers’ eyes as well as their actions.
These cosmetics, among others, include:
- Colors
- Formatting
- Layout
- Typestyles
- Highlighting
- Notes
- Teasers
- Screens
- Structure
- Boxes
- Borders
- Scans
- Scripts
- Callouts
- Graphics
- Photographs
- Placement
- Order devices
- Grabbers
- Seals
- Multimedia
- Screenshots
- Proof elements
- And many others
For print salesletters, we format your copy using a rough layout so you can visually appreciate what we want your readers to see. Use this as a model you can duplicate and work from. Online, we copy your layout and use it as a template (or we create one for you), so we can write into it and add response-relevant elements where needed to maximize your sales.
However, we are copywriters. We are NOT editors, proofreaders, web designers, webmasters, typesetters, printers, graphic artists, multimedia experts (audio and video), actors, voiceover professionals, programmers or lawyers. You will need to hire experts for those.
If you choose our “copy designing” service, we only provide direction, suggestions, and some guidance as to how to best use your copy, as well as a rough composition, layout, or sketch to be used as a guide. Even though our copy may be used as-is…
… Our copy should never be considered as web– or print-ready.
Before we give you some actual examples of our work, first understand something important. Copywriting is salesmanship in print. That’s why we prefer, and specialize in, sales-driven direct response copy, particularly direct mail and websites. The bulk of our experience is in salesletters.
We wrote these sales letters and redesigned the look by adding “visual boosters” mentioned earlier. What’s more, our portfolio consists of many different and unrelated industries ranging from golfing equipment and dating services, to plastic surgeons and lawyers — even pet supplies, trading software and offshore investments.
Check Out Actual Samples Of Our Work
Click the links below to see projects we’ve worked on. (Remember that most of these samples are from our database as the official ones may have since changed, and therefore these samples are not “live,” — so do not click on any of the links or order buttons you see there. If you would like to see the results or what these clients had to say about SuccessDoctor.com, click here.)
(Of course, the above are mostly salesletters, which is what we specialize in. They are just a small sampling of our work. However, if you prefer to see samples of non-salesletter copy, such as standard websites, direct mail pieces, magalogs, autoresponder email series, TV infomercials, advertorials, or other, contact us and ask for a specific example of what you want to see.)
Turnaround, Availability And Other Factors
All projects are payable 100% upfront, including any surcharges.
When you receive a quote from us and once we receive your financial commitment, a questionnaire will be sent to you, which needs to be completed and returned to us before we begin. Your answers will guide us in doing the best job possible for you.
After that, we immediately reserve your spot into our schedule and place you in the next available opening. If you do not submit your answers within 30 days, your project will be considered abandoned, and 50% of your payment will be forfeited and applied as a kill-fee.
Depending on our schedule, expect a turnaround of about 4–6 weeks. It can be more or less, but timing varies according to availability, size of your project, number of jobs in queue and time it takes for you to answer the preparatory questionnaire. (Critiques are typically done sooner.)
Have a deadline to meet? We offer a rush service.
Although it’s often unnecessary, a rush service, if accepted, is for any project that’s required within a very specific timeframe or before the maximum turnaround. If you want us to meet a specific turnaround or deadline, you can order our rush service at a 50% surcharge.
This places your project next in the queue, and forces all other projects to be pushed down the line. Once we finish the project we’re working on at the time of your financial commitment, we then focus on your project.
So if for whatever reason we fail to meet your deadline (most likely for reasons beyond our control, although we do our earnest best to meet it), you are credited or refunded the 50% surcharge. However, this rarely happens.
Our Special 30-Day Satisfaction Guarantee
You can have one revision free of charge within one month of receiving your initial draft. This allows you to up to thirty full days to read your copy over and suggest any edits or tweaks. (This is a $2,000–4,000 value.) We revise your copy and prepare a final draft for you for free.
Then, we’re done.
We can’t guarantee specific results, like a certain number of sales or a specific increase in conversion rate. It’s impossible since we’re not intimately involved with your business and cannot control how you intend to use the copy we’ve prepared for you. Everyone’s different and there are too many variables to make such a predictive commitment.
But we do want you to be elated with our work.
Once the first draft is delivered, our 30-day guarantee kicks in. That way, you have an entire month to try it out and see how well it pulls for you, which in our experience is usually ample time to test the copy and see how well it converts. (There are no extensions beyond the 30 days.)
If you’re not 100% happy with the results for whatever reason within 30 days of delivery, we give you a complete revision free of charge. That means we either polish it or rewrite it entirely if we have to, for free, to make sure you’re thrilled with the copy.
However, once it’s done, we call it quits. After the final draft is delivered, the project is considered complete and copyrights are transferred to you — provided there are no unpaid balances, including any direct, out-of-pocket expenses.
Look at it this way: what you are getting from us are two serious attempts. If things don’t work out, you would be out of your investment in us. But we would also be out of an enormous amount of research, time and energy revising your copy for free – that we could have spent elsewhere working on other, paying clients. To qualify for this special guarantee…
Here’s What We’re Looking For
Your project must already be viable and established (it’s selling right now), or you have ample research to prove that it’s in demand and going to sell. We don’t like working on untested ideas, hunches, or poorly targeted offers. (No amount of great copy can sell a poor product.)
Our fee is based on the number of pages. A “page” is a letter-sized, 8.5″ x 11″ or A4 page when the copy is printed — even if it’s a website or web page. The fee is $800 USD per page. Note that our minimum fee is $3,000 USD with ANY copywriting project, regardless of size.
The following is a list of projects we accept:
- Salesletters. You can get a print or web salesletter based on our quote. We quote a minimum as we usually tend to overdeliver. So if we quote you 10 pages but we end up with 25 since we feel you need 25 to make the sale, 25 it is! (Without any extra charge.)
- Advertisements. If you have (or need) a display ad for a magazine, newspaper or publication, we prefer editorial-style ads (known as “advertorials”) with densely packed copy and a call to action and response device.
- Websites. If you have a multi-page website, with pages of up to 500 words each, we can write the copy if the website aims at inducing subscriptions, memberships, leads or sales.
- Autoresponders. We can write copy for opt-in emails or sequential email series to use to follow up with leads or clients, increase product consumption, provide an email course, make backend or upsell offers, convert prospects to sales, or whatever.
- Informercials. You can hire us to write copy for a radio or TV direct response commercial, usually 15 to 60 minutes in length (known as an “infomercial”), or longer in some cases. For TV, we can also write the visuals or storyboard along with the copy.
Note that each of the above is separate and considered as individual projects. Here’s an example: if you hire us to write a salesletter with an order form, that’s one project. But if you hire us to write the salesletter with an opt-in page or an accompanying email autoresponder series, they are considered as multiple projects — even though they ultimately lead to the same outcome, which is more sales.
Also, you’re responsible for any direct, out-of-pocket expenses, such as long distance phone charges, faxing, postage, printing, storage (beyond your project’s 30 days), etc — if there are any. But usually, there are none.
Since every project is different, our copy designing services, including formatting and layout suggestions, if requested, are quoted on a per-project basis.
Critique Consultation Service
Our job consists of two components: figuring out WHAT to say and HOW to say it. The second part is usually the easiest. So if your copy exists but just needs improvement, we can simply critique it and give you a second opinion. Your investment will therefore be significantly less.
Is your copy stale and just needs a fresh pair of eyes? Are you about to launch a campaign but you’re just not sure if it will work? Or do you think you’re not getting the best mileage possible out of your current salesletter? Then run it by us to see what we think.
With a critique consultation, we analyze your copy and give you actionable recommendations you can implement right away. Keep in mind, however, that a critique is not just a quick, “at-a-glance” review. We thoroughly analyze your copy, go through it paragraph by paragraph with a “fine-tooth comb,” and rewire your copy for maximum selling power.
Just one single idea can boost response dramatically. Aside from suggestions for boosting response, sales and profits, a second opinion on your copy can also provide you with:
- Ideas that work on getting people to respond, whether it’s to join, subscribe, call, download, email or, of course, buy — ultimately, their aim is to drive customer actions.
- A clear understanding of who you are; what you offer; why you offer it; who you offer it to; what makes it unique, special or different; and why people should act now.
- A message that specifically matches your market and addresses their needs, goals, unique situations, egos, problems, level of awareness and buying behaviors in your industry.
- A position or “hook” that makes your business, product or offer stand out (known as a “unique selling proposition”), as well as a sense of urgency that pushes people to act fast.
- Compelling, hard-hitting copy with words that tell a compelling story, showcase your benefits, get them excited about your offering, and outline “reasons why.”
- And additional ideas beyond words of areas that can strategically multiply your response rate, such as buying processes, cosmetics, “triggers,” visuals, “grabbers,” etc.
Your investment in a critique consultation varies depending on project size. It ranges between $1,000 and $3,000 per piece. (A short autoresponder series of up to seven emails is considered as one piece.) There are two options: a written critique, and a phone or web-based critique.
- Option A: Written Copy Critique For $1,000 USD
With this option, we go through your copy and give you a complete “writeup,” where we list all the problems and bottlenecks that might impede sales as well as actionable recommendations you can implement right away.
- Option B: “Live” Phone– or Web-Based Consultation For $3,000 USD
With this option, you consult with us by phone or even watch us “live” online, if you wish. With the latter, we share our desktop with you (all you need is an Internet connection), where you follow along as we go through your copy, step by step. You see what we see, hear what we say and watch what we type! Click here to see a sample video.
We do NOT record this session as it is an out-of-pocket expense. However, if you wish to record it yourself for your future reference, you can. We highly recommend Kay and Joshua Mitchell at RecordedMoments.com. They can record the consultation on audio or video for you. (At the time of this writing, they charge a little less than $100 an hour.)
Here’s How We Work Together
One you receive your quote, you will also receive details on how to proceed. These include several payment options, such as a special web page to process your payment, or where to mail your check or money order. Your payment is 100% payable upfront. No exceptions.
If you wish to keep our work confidential, a 100% surcharge applies. Of course, sensitive information will always be completely confidential with us. But this 100% surcharge simply means we cannot publicly use reprints of your copy, such as for our marketing or promotional efforts.
Also, projects are done in the order they are received. But if you’re in a rush, please add the 50% rush surcharge, including critiques. (Critiques are in a separate queue.)
Get your initial copy assessment and quote today. This free initial consultation is a $95.00 value. This estimate is guaranteed for 30 days only. Right now, our schedule is booked up for the next few months (some spaces are still left). So we encourage you to act quickly.
Once you go ahead, send us your materials by email (links are fine, too), which is preferred, or by fax or postal mail, when you order. Submitted materials will not be returned and may be published as examples. So do not submit materials you wish to keep confidential (unless you have agreed to adding the 100% confidentiality fee). Click here to go beyond the next level.
